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Posted By Nadia Bilbassy-Charters

Who said that capturing hearts and minds in the Muslim world is mission impossible? It's just that the United States hasn't figured out the right way to do it. Sometimes, it seems the U.S. government still thinks that public diplomacy is exchange students and a few diplomats who can speak Arabic and struggle on satellite television in the region to explain U.S. foreign policy.

Welcome to the power of the stars! I am not talking about the ones in the sky, but rather a handful of good-looking blond and dark Turkish movie stars who are taking the Arab world by storm. Four-hundred years after a nasty occupation of Arab land by the forefathers of these young Turks, the Arab world is embracing Turkey, opening its living rooms and flocking around their television sets to watch over 140 episodes of second-rate Turkish soap operas that don't even do well in Turkey itself.

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